Do you study stress, customer experience, attention or decision making?

The Moodmetric measurement gives accurate and real time data on cognitive and emotional load of an individual. Use cases below give a snapshot on what kind of research it can be applied to. These are just a handful of examples. Electrodermal activity is a signal with great and for most unused potential in field research.

Stress

Positive stress is a good thing and when in control, it takes us forward. Chronic stress reduces productivity, creativity and job satisfaction and it is a risk for physical and psychological health. It is not easy to catch signals early and stress might not be detected before it has reached harmful levels.

Questionnaires are subjective and bound to a certain moment. Preventive stress management needs continuous and long term measurement. The Moodmetric ring is intended for weeks and months of use. The mobile app offers a real time view which enables insights that can be actioned immediately.

Even though the Moodmetric measurement is primarily intended for use at occupational health, the real time measurement enables several kinds of research. Below are some example use cases to give a picture of it´s possibilities:

Customer experience

A customer is testing a new shopping center virtually. The center is equipped with innovative implementations, including parking, navigating inside the center, paying in the shops (only mobile payment) etc. The pilot customers´ opinion have a major significance on the final drawings and the pilot is heavily studied. The Moodmetric measurement shows instantly and in real time the pain points – when the experience is getting from smooth to troublesome. The Moodmetric levels increase in seconds when the customer is perplexed.

A much simpler example would be e.g. driving through a car washing lane. How many of the customers actually get terrified inside, with not way of getting out in the middle? Could this be eased out somehow?

The Moodmetric measurement can be used to tracking stress levels in any environment, inside or out in the woods. It suits to observing a person in different situations, like choosing clothes. Which print makes the person react?

Gaming

Mobile and desktop games can be extremely agitating. Chasing, fighting, racing and performing dangerous tasks is enervating. The sympathetic nervous system of the player is active, as the body does not understand that the threat is just an illusion created by the game developer.

A game can also be soothing, like puzzles. Focus is needed but vigilance not.

What kind of a game is yours and what is the target audience? What if you could design games that really calm down the sympathetic nervous system – a game that you could wholeheartedly recommend e.g. for kids with concentration difficulties?

Pay attention!

We make better decisions, our movements are correct and precise, and we make better analysis when we pay attention. Really pay attention by not letting noises, lights, phone, emails or the smell of lunch distract us.

The Moodmetric index of 1 to 100 tells our arousal level. When focused, the level is below 30, in most cases below 20. Full focus on the task at hand might show a steady level of 12 with almost a straight electrodermal activity curve on the Moodmetric mobile app. The person is far from being sleepy (although in the evening at the sofa the numbers might be exactly the same), but fully focused.

This does not necessarily need an isolated environment. Most people can find their way to reach focus no matter the surroundings. But as it is not easy, many companies design spaces and areas inside their offices that enhance concentration.

Sports

What kind of training methods provide the best results? The Moodmetric measurement makes it possible to better understand what level of focus the athlete reaches. Interventions such as mental exercises can tested and found out the ones with the best results for improving concentration. The measurement also provides insights as to when recovery from practice is sufficient. The app diary helps to analyse which activities should be toned down or avoided in order to benefit optimally from training.

 

Interested to know more about the Moodmetric measurement and why the Moodmetric ring is especially well suited to measure electrodermal activity?

Read our recently published articles starting with:

PART 1: Fight or flight response

Applications in research and ongoing projects:

Research

Or contact us directly:
Niina Venho / CEO
niina. [email protected]

Electrodermal activity measurement shows athletes new information

Different kinds of physiological measurement systems have been used for a long time in top sports. Wearable devices have made exercise tracking easy for everyone.

Heart rate monitoring is the most used measurement in sports. It was developed by an Australian physician Robert Treffene for swim exercising. In Finland hear rate monitor was invented by the Polar Electro founder, professor Seppo Säynäjäkangas in 1975.

Today there is a huge variety of equipment for hear rate monitoring. The most accurate ones still measure from chest, either with a band or with taped sensors. Wrist worn trackers are comfortable to wear and they have largely displaced chest bands especially with non-professional exercisers. The accuracy of wrist worn trackers has been improved in past years, but it suffers especially at high heart rates.

Heart rate, heart rate variability (HRV) and electrodermal activity (EDA)

Analysing heart rate gives a good view of physical strain. With different algorithms it is possible to understands also recovery, sleep and stress.

Heart rate variability (HRV) has been lately brought up especially in measuring non-physical load. There are challenges, as at high heart rates the algorithms struggle to understand what happens: is the person physically at rest, but nervous (e.g. about a soon-to-start exam), or is it now about physical exercise? Here the accelerometers, present in all of the trackers, are of help. These components can detect whether a person is moving or is at rest, and much more about movement directions and pace.

The electrodermal activity (EDA) measurement brings interesting new information to analyse performance of an athlete. This does not tell about heart, but about sympathetic nervous system activation through sweat gland reactions of skin. Skin is the only organ that is purely innervated by the sympathetic nervous system. The EDA measurement is very sensitive to emotional and cognitive stress, and it has been used in psychological research already for over 100 years. Only lately it has become available for consumers.

The Moodmetric smart ring measures electrodermal activity. The ring is comfortable to wear and it is thus well suited for continuous, long term measurement. Only a sufficiently long measurement period gives a full picture on stress, how it is generated and how recovery happens during weeks, months and even years.

Both top sports, and going after personal goals in exercising benefit of stress load related information. It is good to understand what sources of stress or recovery might affect the performance. For instance, cognitive load of a professional athlete might be less than for someone who need to have a day job to finance the sports career. The professional athlete can probably exercise more, as there is more time for recovery. The results and performance are affected by emotional and cognitive load, if there is no time to unwind.

Read more: Moodmetric-measurement in research

Moodmetric will participate SMASH-sports event in Helsinki the 28-29th November, come to meet us and test the smart ring!

Contact:
Niina Venho
[email protected]
+358 40 710 4087