Profile: Janika Haataja

We had the pleasure of having Janika Haataja from the Institute of Desing and Fine Arts of the Lahti University of Applied Sciences as a trainee in spring 2017.

Janika is a  talented young woman with several interesting works already in her portfolio. We had an initial discussion late 2016 about package design for the Moodmetric ring. We soon found out that our ideas for the visual appearance of the product and related material match well and Janika began with the background study soon after.

Janika Haataja is a graduate from Lahti Institute of Design and Fine Arts, packaging design and branding.

“My graduation project was in a collaboration with a Finnish startup company Moodmetric. The design process focused on enhancing brand image through package design. I designed an e-commerce packaging for a smart ring that measures stress levels. The theoretical part of my thesis is based on the research I did on branding and the role of packaging in a brand image. I also studied stress, stress management and smart technology accessories as well as the role of a package in the out-of-box-experience.”

The Moodmetric smart ring package / design by Janika Haataja

Janika Haataja´s beautiful graduation project can be viewed here.

Diamonds are forever

Jewelry has always meant a lot for the mankind. Pendants, earrings and bands have had special powers from the early days of our existence.

Wearable technology has brought those features back to jewelry. They are not just decoration, they give the wearer something in addition. The Moodmetric ring protects the wearer – from excess stress! If not having mystic healing powers, it gives relevant information regarding your wellbeing.

The electronics inside Moodmetric has been miniatyrized so much, that important functions can be fitted inside a stone that is comparable to any festive ring. The original designer Vesa Nilsson has made the form that is sleek and attractive.

The functionality allows the top cover designed in a thousand ways. Moodmetric was happy to collaborate with another famous Helsinki based jewelry designer Tina Tillander, who was keen to combine precious stones with the original design.

How pretty they came out..

TT_ruskja musta_kapyl

Atelier Torbjörn Tillander – Tina Tillander

 

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The Smart Jewerly Designer

Vesa NilssonSilversmith and designer Vesa Nilsson shares his views about Moodmetric and the future of jewels.

www.ozjewel.com

What were your first thoughts when you heard of Moodmetric?

I thought it’s similar to the Mood Ring from the 70s! After seeing the first demo I realized that it has much more dimensions than that. The technology inside the ring, and the user interface was really convincing and got me really interested about the project.

Have you been interested in combining technology to jewerly before?

Tecnology in our daily lives has increased and it has brought challenges not only related to usability but also how wearable the tech actually is and what is the message it delivers. How do the equipment and gadgets modify our wardrobe and style? Do we want to look like cyborgs or hide the tech? The tech is coming to dressing, jewelry and fashion.

The tech is coming to dressing, jewelry and fashion

People have used jewerly for about 7000 years and reasons to wear them have changed over centuries. The common factor has always been a personal relationship to the jewel and especially memories associated with it. Today, if we want, the tech enables saving the memories and data very concretely. The jewel itself can measure our bodily functions and quality of sleep, it can store pictures and moments that can be shared with others.

For me as a designer it is extremely intriguing to have a possibility to make jewels that can protect us, improve our wellbeing and health, and add quality to our lives.

What were the main things to consider when you started working with the design?

My aim was to create a jewel without highlighting the technical function

The starting point for the Moodmetric Ring design was the technology inside: electronics assembly and conductive rings, and equally usability and manufacturability. My aim was to create a jewel without highlighting the technical function. The purpose was to make a ring that the wearer wants to use in her everyday life.

What was the most difficult constraint dictated by the tech part of the ring? How did you solve it?

It was very challenging to have the ring fitting to everyone: everyone´s fingers are of different size and shape, and the measurement is very exact requiring the contact to be constant. One-size-fits-all was out of the question, as well as very wide selection of sizes. But we came out well, with a good fitting and measurability for everyone.

How do you see the future of smart jewerly? How you think the technology will affect the jewerly market? Are there some other trends in jewelry market that are upcoming?

I strongly believe that jewelry will have more functions in the future, they will not remain just decorative items. They can be equipment that link to personal wellbeing, to relationships with others or to the health and medical systems.

In ancient times the jewelry often had mystic healing or protective powers related to them by folklore that are now here for real.

You are doing a thesis work at the moment, and Moodmetric is a part of it. Can you tell shortly what is it about?

The Moodmetric project lit up my interest on the topic: design, handicraft, technology and the possibilities coming from combining them in future jewerly. I have over 20 years of experience of silver/goldsmith work as well as a designer and a craftsman.

Jewels and other personal objects should reflect the thoughts of the user, not the designer

Designing jewels is very close to telling silent stories and describing emotions. A jewelry designer tries to give a form to something we think or feel or create in us emotions that we want to share. And which we want to wear! Designing jewels is and art form that does not forget usability, unlike industrially designed everyday objects where “form follows emotion”.

I compare designing jewels to composing music: when the result is successful it is like a good piece of music that becomes a part of our lives and raises emotions in us.

Having so many things around us today, the desirability of a product is defined by how it resonates with us, what story it tells to us. “Idea of craft” is more and more essential in designing products with other aspects than usability. Jewels and other personal objects should reflect the thoughts of the user, not the designer. What I will bring up in my thesis work is especially the idea of combining humanity and individuality to technology products. I want to add some “soul” to technology!