Profile: Janika Haataja

We had the pleasure of having Janika Haataja from the Institute of Desing and Fine Arts of the Lahti University of Applied Sciences as a trainee in spring 2017.

Janika is a  talented young woman with several interesting works already in her portfolio. We had an initial discussion late 2016 about package design for the Moodmetric ring. We soon found out that our ideas for the visual appearance of the product and related material match well and Janika began with the background study soon after.

Janika Haataja is a graduate from Lahti Institute of Design and Fine Arts, packaging design and branding.

“My graduation project was in a collaboration with a Finnish startup company Moodmetric. The design process focused on enhancing brand image through package design. I designed an e-commerce packaging for a smart ring that measures stress levels. The theoretical part of my thesis is based on the research I did on branding and the role of packaging in a brand image. I also studied stress, stress management and smart technology accessories as well as the role of a package in the out-of-box-experience.”

The Moodmetric smart ring package / design by Janika Haataja

Janika Haataja´s beautiful graduation project can be viewed here.