Do you study stress, customer experience, attention or decision making?

The Moodmetric measurement gives accurate and real time data on cognitive and emotional load of an individual. Use cases below give a snapshot on what kind of research it can be applied to. These are just a handful of examples. Electrodermal activity is a signal with great and for most unused potential in field research.

Stress

Positive stress is a good thing and when in control, it takes us forward. Chronic stress reduces productivity, creativity and job satisfaction and it is a risk for physical and psychological health. It is not easy to catch signals early and stress might not be detected before it has reached harmful levels.

Questionnaires are subjective and bound to a certain moment. Preventive stress management needs continuous and long term measurement. The Moodmetric ring is intended for weeks and months of use. The mobile app offers a real time view which enables insights that can be actioned immediately.

Even though the Moodmetric measurement is primarily intended for use at occupational health, the real time measurement enables several kinds of research. Below are some example use cases to give a picture of it´s possibilities:

Customer experience

A customer is testing a new shopping center virtually. The center is equipped with innovative implementations, including parking, navigating inside the center, paying in the shops (only mobile payment) etc. The pilot customers´ opinion have a major significance on the final drawings and the pilot is heavily studied. The Moodmetric measurement shows instantly and in real time the pain points – when the experience is getting from smooth to troublesome. The Moodmetric levels increase in seconds when the customer is perplexed.

A much simpler example would be e.g. driving through a car washing lane. How many of the customers actually get terrified inside, with not way of getting out in the middle? Could this be eased out somehow?

The Moodmetric measurement can be used to tracking stress levels in any environment, inside or out in the woods. It suits to observing a person in different situations, like choosing clothes. Which print makes the person react?

Gaming

Mobile and desktop games can be extremely agitating. Chasing, fighting, racing and performing dangerous tasks is enervating. The sympathetic nervous system of the player is active, as the body does not understand that the threat is just an illusion created by the game developer.

A game can also be soothing, like puzzles. Focus is needed but vigilance not.

What kind of a game is yours and what is the target audience? What if you could design games that really calm down the sympathetic nervous system – a game that you could wholeheartedly recommend e.g. for kids with concentration difficulties?

Pay attention!

We make better decisions, our movements are correct and precise, and we make better analysis when we pay attention. Really pay attention by not letting noises, lights, phone, emails or the smell of lunch distract us.

The Moodmetric index of 1 to 100 tells our arousal level. When focused, the level is below 30, in most cases below 20. Full focus on the task at hand might show a steady level of 12 with almost a straight electrodermal activity curve on the Moodmetric mobile app. The person is far from being sleepy (although in the evening at the sofa the numbers might be exactly the same), but fully focused.

This does not necessarily need an isolated environment. Most people can find their way to reach focus no matter the surroundings. But as it is not easy, many companies design spaces and areas inside their offices that enhance concentration.

Sports

What kind of training methods provide the best results? The Moodmetric measurement makes it possible to better understand what level of focus the athlete reaches. Interventions such as mental exercises can tested and found out the ones with the best results for improving concentration. The measurement also provides insights as to when recovery from practice is sufficient. The app diary helps to analyse which activities should be toned down or avoided in order to benefit optimally from training.

 

Interested to know more about the Moodmetric measurement and why the Moodmetric ring is especially well suited to measure electrodermal activity?

Read our recently published articles starting with:

PART 1: Fight or flight response

Applications in research and ongoing projects:

Research

Or contact us directly:
Niina Venho / CEO
niina. [email protected]